Category

In our previous post, we showed you how you can use content marketing strategies to evaluate your international student recruitment efforts. More specifically, we talked about the purchase funnel concept and how prospective students pass down through it. We identified three...

Today, we are going to show you how to apply common content marketing strategies to international student recruitment. As you most probably already know, content marketing professionals have this term: purchase funnel. The idea behind is that every prospective customer has to go...

China, India, South Korea and Saudi Arabia are the top 4 source markets for international students in the world. These countries are famous for producing the biggest numbers of students who enjoy the benefits of international mobility. Knowing this, many educators...

Small town charms attract fewer students in the US each year. Why? It seems calm environment, opportunity to focus on learning and strong ties with local community apparently don’t provide enough excitement for most. Could this seeming decline in small liberal arts...

Choosing the right university abroad is a difficult process and making the final decision can be even tougher. But most of the times, students will consider at least a couple of the following 5 key factors: Factor #1: Cost of tuition We always try to make a point that the...

It’s Wednesday again and we continue our journey into internationalisation strategies by language! After English and Chinese, our next stop on the way to international student recruitment success is Spanish. According to “Latino Recruitment” by Veronica Guzman...

Last week we introduced a different perspective on strategies for international student recruitment, using the criteria of language. Our series of tips and tricks on how to recruit international students speaking the same mother tongue covers the four most widely spoken languages...

Each region and culture has a typical view on recruiting, and usually attracts specific types of international students. In previous posts we’ve discussed four different types of cultures according to the Richard D. Lewis classification. We’ve also discussed some...

Working with international student recruitment agents might seem like a distant concept to a small institution used to recruiting by themselves. Sometimes, even bigger universities are not feeling ready to approach an agent. The number of international students they have...

China, India, South Korea and Saudi Arabia. Seems like working with students from these giants in international student recruitment has become a daily task for every agent and university official, doesn’t it? Of course, recruiting from these countries has...

The debate on whether you should use international student recruitment agents is more pertinent than ever. In countries like the US, Canada or Australia where student recruitment is mostly handled by agencies, it seems that the scales are moving towards using recruitment agents....

Internationalisation of your student mix can be achieved through various dimensions. You can seek to recruit people from different countries, regions or continents. Or, you can seek to be more inclusive for students from a specific ethnic background. What we tend to overlook,...