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In our previous post, we showed you how you can use content marketing strategies to evaluate your international student recruitment efforts. More specifically, we talked about the purchase funnel concept and how prospective students pass down through it. We identified three...

Today, we are going to show you how to apply common content marketing strategies to international student recruitment. As you most probably already know, content marketing professionals have this term: purchase funnel. The idea behind is that every prospective customer has to go...

China, India, South Korea and Saudi Arabia are the top 4 source markets for international students in the world. These countries are famous for producing the biggest numbers of students who enjoy the benefits of international mobility. Knowing this, many educators...

We’ve said it before on more than one occasions. Every educational institution that recruits international students could benefit from the help of education agents. However, even this golden rule does have its exceptions. And today it’s time to focus on those. Even...

There are numerous educational institutions all over the world that open their doors to international students, and the numbers keep growing. At the same time, many of those institutions are new to the practice of using education agents for international student recruitment. Is...

We already talked a bit about the false data that international students provide and you use. It’s not their fault – we need to have a more consistent way of collecting feedback. This issue is consistently popping up in every stage of the international student...

Small town charms attract fewer students in the US each year. Why? It seems calm environment, opportunity to focus on learning and strong ties with local community apparently don’t provide enough excitement for most. Could this seeming decline in small liberal arts...

Has your university recently discovered that student recruitment agents could be an option for international student recruitment? Are you considering use of agent services but still have loads of questions on where exactly to start? Well, count yourself lucky,...

Trust is a concept that is usually not discussed on campus. International students trust educators to provide them with skills and knowledge, and educators trust the students that they will do their best to actively participate. Most of the time, this topic only comes...

Choosing the right university abroad is a difficult process and making the final decision can be even tougher. But most of the times, students will consider at least a couple of the following 5 key factors: Factor #1: Cost of tuition We always try to make a point that the...

In the past few weeks, we looked at international student recruitment strategies from a different perspective – that of language. We chose the 4 most widely spoken languages in the world and we outlined some specific tips for each group. Today, after English, Chinese and...

Attracting international students to your institution could give you a fresh new perspective. You get the chance to implement new and original ways of teaching, you explore and cover new territories. All these have a positive effect not only on your teaching methodology, but also...